Search Engine Optimization is what SEO stands for. SEO is about understanding the people who use search engines. It is about understanding what they are searching for and the answers they want and get. The words they use and the answers and content they want.
Through the SEOs, the quantity and the quality of the website traffic increases and improves. It is also a practice to increase the exposure of your brand by organic search engine results. Organic search engines are the non-paid engines that also provide results.
The first website was published around the year 1991. After the first one, the number increased rigorously at high speed. Soon the internet was crowded with all and different kinds of websites from everywhere. Hence there was an urgent need to establish structure and order for all the websites and to find the perfect one quickly.
This led to the first search engine being born around the same time as well. However, it is still arguable that the origin of SEO was done around the year 1991. Between the years 1993 and 1994, search engines such as Excite, Alta Vista, and Yahoo joined the scene. These were found upon to find the best suitable website according to the keyword entered, to search for content.
The concept of SEO and SEOs soared high and gained popularity in the year 1996. This was when Larry Page and Sergey Brin began building their search engine. Their search engine was named BackRub. At that time, it came out to be the most recognized search engine of all. To date, that same search engine is the most recognized search engine of all.
The only change that occurred was that Backrub was then named Google. This happened in the year 1997. It is said that the actual functioning search engine optimization was started in 1997. This is also the time of the year when the term 'Search Engine Optimization' started trending amongst the marketing firms. John Audette, who belonged to a multimedia marketing group at the time, started using these terms in the earlier times.
The finalization of freezing the term as Search Engine Optimization (SEO) came after a lot of experimenting and changing of names of the same. The first three names that came into existence were Search Engine Ranking, Search Engine Positioning, and Search Engine Placement. The next three were Search Engine Registration, Website Promotion, and Search Engine Submission.
Search Engine Optimization was then decided to be the final name. It is being used as the same from then till now. For almost 20 years, this name has remained and is considered as the preferred term for this practice. It is also likely to be the same for the coming future. The interesting fact about this name is that we don’t optimize search engines. The only optimization that is done is done with the websites.
The name Search Engine Marketing was also considered in the middle. However, it is now used for paid-search engines. Both the terms, Search Engine Optimization, and Search Engine Marketing, exist side by side peacefully.
1994: Stanford students Jerry Wang and David Filo created Yahoo. At this time, the web pages had to be manually submitted to the Yahoo directory to be included in its search results.
1996: Here, Page and Brin created BackRub. These two were also students from Stanford University. This ranked sites based on popularity and inbound link relevancy. BackRub, as mentioned above, then turned out to be Google, as the most used and preferred search engine.
1999: Search Engine Strategy, which was the first-ever all marketing conference took place. The SES continued running under different parent companies till 2016. SES then shut down in the year 2016.
Knowing the traffic and their choices will enable you to connect with them. For this, your site should come in the highly ranked sites in a search engine. Having your site as a higher ranked one will enable the traffic to click and visit it more. To have it so, your site should be better optimized. The better the site is optimized, the higher the site will be ranked in the search engine. This is an SEO strategy.
With the SEO strategy, you would not need to pay for digital advertisements. Having your site ranked higher helps people find it easily and naturally. Then the site is shown on almost all search engines, including Google. Knowing the motives and intents of the audience can be considered as one side of the coin. The other side then has to be delivered from your side. It is then your responsibility to deliver your site to the audience easily through search engines.
Online traffic is majorly driven to sites by search engines. Social media paid and unpaid advertisements, as well as other online platforms, help in driving the traffic to your site as well. But the majority is done by search engines. Non-paid engines appear more credible to extensive and savvy traffic searchers. They also cover more digital estate online and receive more clicks than the inorganic engines. Inorganic engines are the paid engines.
Search Engine Optimization does not mean the optimization of search engines. It means the optimization of web pages and web sites. Search engines provide SEO strategies for web pages to rank higher. Ranking higher would enable the sites to get more clicks and hence more traffic directed to the site. Search Engine Optimizations also help in structuring and figuring out the presentations and the ranks of the websites.
Search Engines are the way to help the audience find the most suitable web sites as per their search. SEOs and the public are like two sides of the coin. There are expectations of the search engines to have the people coming on their engines to search for their content. Likewise, there are expectations of the audience as well to get the best suitable webpages for their search, according to the keyword.